"When selecting our advisors for the sale of Blink, we defined two key criteria: 

1. deep industry understanding and the ability to represent us credibly, and
2. strong commercial judgement combined with clear packaging and positioning skills.

For these reasons, we chose FLB. They have hands-on experience from both running agencies and acquiring agencies themselves, which shows throughout the process. Fredrik has a strong financial background and truly understands the numbers. Jonas has a commercial background and brings sharp storytelling and positioning capabilities.

We are very pleased with both the process and the successful outcome — due in no small part to Fredrik’s terrier-like persistence and Jonas’s skillful packaging. A rare advisory team that combines analytical rigour with narrative clarity."

"FLB Partners were there throughout the entire process, providing both strategic advice and hands-on support. Their commitment, professionalism, and expertise were key to the successful completion of the transaction."

"FLB Partners have been engaged from day one and consistently gone the extra mile throughout the process. They combined smart advice with a practical and efficient approach, which made a real difference to the outcome. I truly valued their professionalism and expertise, and together we succeeded in completing a deal with very favorable terms."

"We are very pleased with the support and advice from FLB Partners in connection with our merger with Accru Partners. Their expertise and attention to detail made a real difference in completing the transaction. It was reassuring to have such a skilled advisor by our side throughout the process."

"The acquisition of Bokfabriken strengthened our publishing capabilities and expanded our content offering. FLB Partners played a crucial role in guiding us through the process, securing attractive deal terms and ensuring a smooth transaction. Their expertise and hands-on approach made them an invaluable partner, and we look forward to working with them again."

"Throughout the divestment process, FLB Partners provided valuable guidance and support, helping us navigate the complexities of the transaction. Their structured approach and deep market insights contributed to a smooth process and a successful outcome. We appreciate their professionalism and dedication and would gladly recommend them to other business owners considering a sale."

"Under de åtta år jag har arbetat nära Fredrik har jag sett honom framgångsrikt ansvara för många företagstransaktioner, inklusive både förvärv och försäljningar. Det som bland annat utmärker Fredrik är hans förmåga att förstå och hantera komplexa frågor på både en strategisk och operativ nivå."