FLB Partners acted as exclusive financial advisor to the owners of Blink in the sale to ITAB Group.

Geography

Stockholm, Sverige

Industry

Brand and retail design

Assignments

Sell-side Advisory

Background

FLB Partners acted as exclusive financial advisor to the owners of Blink in the sale to ITAB Group. The transaction has a clear industrial logic as it broadens Itab’s offering while at the same time providing Blink with new opportunities for continued development within a larger group structure.

About Blink

Blink is a leading design agency within retail and hospitality with a strong international reputation. Among its clients are three of the world’s five largest retail companies. The company specializes in creating customer experiences at the intersection of digital and physical commerce.

About ITAB Group

ITAB Group is a Swedish retail technology company that develops and delivers comprehensive solutions for store environments, including interiors, technology and customer flows. The company collaborates with major international retail chains to create efficient and engaging in-store experiences. ITAB is listed on Nasdaq Stockholm and operates in several countries.

The Transaction

FLB Partners had overall responsibility for the sale process – from structuring and positioning to identifying potential buyers, managing the process and leading negotiations. The result was a strategically important transaction in which the owners of Blink completed a successful exit, while the Buyer broadened its offering within brand and retail design and strengthened the foundation for continued expansion.

Press release: https://itabgroup.com/sv/pressreleases/itab-starker-positionen-inom-brand-retail-design-forvarvar-designbyran-blink

Richard Kylberg

Founder, Blink

"When selecting our advisors for the sale of Blink, we defined two key criteria:

deep industry understanding and the ability to represent us credibly, and
strong commercial judgement combined with clear packaging and positioning skills.

For these reasons, we chose FLB. They have hands-on experience from both running agencies and acquiring agencies themselves, which shows throughout the process. Fredrik has a strong financial background and truly understands the numbers. Jonas has a commercial background and brings sharp storytelling and positioning capabilities.

We are very pleased with both the process and the successful outcome — due in no small part to Fredrik’s terrier-like persistence and Jonas’s skillful packaging. A rare advisory team that combines analytical rigour with narrative clarity."