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FLB Partners acted as financial advisor to the owner of the sport fishing company Zalt in connection with its sale to Cultura Piscandi. The transaction means that Zalt becomes part of the Cultura family alongside Leech Eyewear and Headbanger Lures, strengthening the group’s position within the sport fishing segment.
Zalt was founded by Peter Af Rolén and is a well-known and respected name in Scandinavian sport fishing. The company is behind the iconic lure Zalt, a long-time favorite among both professional anglers and hobby fishermen. Through genuine craftsmanship and a passion for quality, Zalt has built a strong brand and a loyal customer base across the Nordic region.
Cultura Piscandi is a growing group focused on sport fishing. The group includes well-known brands such as Leech Eyewear and Headbanger Lures, both with a strong international presence.
FLB Partners acted as financial advisor to Zalt’s owner in the transaction, providing M&A advisory, negotiation support, and deal structuring. The transaction has a clear industrial logic, as Zalt adds a strong and recognized brand to Cultura Piscandi while gaining access to the resources and platform needed to continue growing and developing internationally.
Press release: https://culturapiscandi.com/en/2025/10/30/cultura-piscnadi-group-ab-acquires-zalt-ab/
"FLB Partners were there throughout the entire process, providing both strategic advice and hands-on support. Their commitment, professionalism, and expertise were key to the successful completion of the transaction."